Charm In Cell epitomizes decades of tireless research and is
the most prestigious and flagship brand of the Company. It
is the finest in luxury skincare developed upon
groundbreaking technology with 8 exclusively patented
ingredients,including the revolutionary patented
ingredient, Toco-Vita C®, which is a new conjugate of
L-ascorbic acid (vitamin C) and α-tocopherol (vitamin E),
clinically proven to be 12 times more stable and effective
than L-ascorbic acid (vitamin C) alone, and 34 other kinds
of specifically selected effective nutrients.

The Brand’s Icon

Tree Frog

In Korea, a “tree frog” has long been featured in a popular folk fable which conveys the moral of “Always tread

your own path no matter how daunting the path may seem”. Such spirit of always challenging and improving over

conventional methods has become the philosophy of Dr. Kim Kwang-Seok as well as that of Charmzone

Cosmetics (the “Company”). Dr. Kim’s personal conviction, “We won’t make it if it’s not different”, has become

the fundamental principle of the Company and is symbolized by the little tree frog icon placed on all Charm In

Cell’s products.

The Brand's Icon

Tree Frog

In Korea, a “tree frog” has long been featured in a popular folk fable which conveys the moral of “Always tread your own path no matter how daunting the path may seem”. Such spirit of always challenging and improving over conventional methods has become the philosophy of Dr. Kim Kwang-Seok as well as that of Charmzone Cosmetics (the “Company”). Dr. Kim’s personal conviction, “We won’t make it if it’s not different”, has become the fundamental principle of the Company and is symbolized by the little tree frog icon placed on all Charm In Cell’s products.

Founder

Dr. Kim Kwwang-Seok

A Lifetime of Dedication to Dermatological Science

Starting his career in 1966 as a dermatology pharmacist
and having treated more than 300,000 patients, the founder
of the Company, Dr. Kim Kwang-Seok, is a passionate
dermatologist who has dedicated his whole life to
revolutionizing dermatological science and has long been
recognized as one of the most highly regarded skincare
authorities in Korea. In 2014, Dr. Kim was awarded as the
“Most Respected Businessman” in Korea and the Company
was awarded the “No.1 Customer Loyalty Award” by Korea
CEO’s Association.

Charmzone

Cosmetics

Charmzone Cosmetics was founded in 1984 by Dr. Kim
Kwang-Seok. The Company is among the top five skin
care
companies in Korea and is renowned for its effective
and
innovative products that rely principally on ‘word of
mouth’ and never on ostentatious advertising. Its
skincare
products have a global presence in 27 countries
and many
of these products have won awards in Korea
and
internationally.

Research &

Development

30 Years of Research & Development in
Dermatological
Science Leads to the Creation of
Charm In Cell

The Company constantly makes substantial investments in
scientific and technological research and development. They
have their very own research facility called Charmzone
Technology Institute, which comprises a “Cosmetics
Research Centre” that focuses on the research of new
skincare products, a “Biomedical Research Centre” that
focuses on the research of high-tech raw materials and
anti-aging technology, and an “Applied Research Centre”
that focuses on the effective application of skincare
products. Their Research & Development team always
strives to come up with new ingredients, formulations and
most importantly, truly effective skincare solutions. The
Company also has their own advanced GMP certified
production facilities in Korea and all of its products are
made to meet the highest possible industry standards,
reflecting their passion and commitment toward skincare
innovation.

IR52 Jang

Young-Shil

Award

Achievement Acknowledged by the Korean Minister

of Science and Technology

In April 2014, the “IR52 Jang Young-Shil Award” was granted to the

Charm In Cell researchers for their technological achievement in

creating a revolutionary multi-functional ingredient, Toco-Vita C®, in

the Charm In Cell Cream that has brought groundbreaking stability to

L-ascorbic acid(vitamin C) and exhibits visually evident and

remarkable anti-aging, moisturizing, and skin brightening effects.

The “IR52 Jang Young-Shil Award” is the most prestigious industrial

and technology-related award supported by the Minister of Science

and Technology in Korea granted to innovative scientists and

researchers since 1991. The Company is one of the only seven

cosmetics companies ever to have been granted this prestigious award.

Patented Ingredients

Toco-Vita C® – 12 Times More Stable and Effective than Vitamin C Alone

Toco-Vita C®, an exclusively patented ingredient, is a revolutionary conjugate of L-ascorbic acid (vitamin C) and α-tocopherol
(vitamin E) created by the Charm In Cell research team. It is clinically proven to be 12 times more stable and effective than L-ascorbic
acid (vitamin C) alone and exhibits remarkable anti-aging, moisturizing, and skin brightening effects. Along with 7 other patented
ingredients and 34 purposely selected nutrients, Charm In Cell is able to yield extraordinary anti-aging results and helps restore
firmness, youthfulness, and radiance to aging skin.ward.

Patented Ingredients

8 Exclusively Patented Ingredients
Toco-Vita C?
L-Procera++?
Jiyu
Crinum Extract
Fermented Soybean Hull
Persimmon Leaf Extract
Elm Tree Root Extract
Phytosphingosine Derivative

Functions
Anti-aging, skin brightening and moisturizing
Moisturizing
Anti-wrinkle
Skin restoration and balance
Skin hydration
Whitening and firming
Moisturizing
Skin nourishing

IR52 Jang

Young-Shil Award